Cheshire Mouldings has released new sale support materials which will cover its entire range of timber products.
Working with each individual merchant, the point of sale materials will be available across its new flooring and internal door ranges, as well as its existing stairparts, joinery and mouldings lines.
Designed to help merchants maximise the return on branch space, the display stands will feature product samples, together with technical information to aid the selection process.
The latest flooring stands can also be tailored to create various display options, which is said to be particularly beneficial for branches where space is at a premium. Merchants can mix and match different designs to provide customers with tangible examples of the various Solid Oak, Engineered Oak and laminate flooring options available.
The merchandising stands will include a double waterfall stand that can showcase 24 samples, with one side laminate and one side engineered oak, whilst the single waterfall stand can hold 12 laminate or engineered oak samples. The single flooring display, waterfall stand and flooring toaster rack will also have the capacity to showcase 10 different product samples.
The stands will be supported by brochures of each of the products, which will include a range of lifestyle photography, to enable end-users to visualise their chosen products in the environment where the flooring will actually be installed.
A choice of display stands is also available for the internal doors range. The double doors stand will showcase four different full timber or partially glazed doors, whilst a single stand displays eight different engineered Oak door types, ideal for walled areas.
John Carney, Managing Director of Cheshire Mouldings, said: “As the biggest independent stairparts and decorative mouldings manufacturer in the UK, we are dedicated to supporting our nationwide network of merchants with a one-stop timber shop for not only the highest standard of products, but also first class in-branch sales support to help maximise sales.
“The development of our new flooring and doors division extends our product range and enhances our position as one of the UK’s only one-stop timber suppliers. Experience has shown that, across all our ranges, it’s important that customers can enter a merchant and view real-life examples of products, along with technical information and collateral on how to install them. Such significant investment in new point of sale materials including product samples, brochures and display stands reflects our commitment to supporting our merchant partners.”