Crown Trade has launched a special promotion for its merchant stockists, designed to reward customers for purchasing Crown products this summer.
Starting in June and closing at the end of August, the ‘Lucky Dip’ promotion will offer merchants who order 100 litres of Crown Trade paint, a 50-50 chance of winning between £5 and £100 of Red Letter Day lifestyle vouchers.
Purchasing any Crown Trade product, with the exclusion of Covermatt and Matt Vinyl Emulsion 7.5l, will allow customers to qualify for the promotion.
Stockists ordering the paint will also receive dedicated point-of-sale collateral, with Mitre footballs offered to customers who purchase 10 litres of paint, and a unique entry code for the ‘Lucky Dip’ promotion.
Merchants can then visit Crown’s Lucky Dip microsite, to enter the unique code, with every entrant having a one-in-two chance of winning a voucher worth between £5 and £100. Vouchers can be spent on anything from cinema tickets to Adidas sportswear or Costa Coffee.
Debbie Orr, Trade Account Marketing Manager, said: “We’re always looking for ways to reward our customers, and this is just the latest example of how we’re giving our merchant customers something back to say ‘thanks’ for being part of our winning team.
“As well as rewarding our merchant stockists, we hope that the offer of a free football will help them to increase their sales of Crown Trade paints throughout the summer – and as every subsequent order entitles merchants to another Lucky Dip code, there’s a great incentive for them to get involved.”