Elliotts launches limited edition Pale Ale

Elliotts launches limited edition Pale Ale

Elliotts has teamed up with Tap It Brewing Co to launch an exclusive pale ale to celebrate its beer-brewing heritage and round off its 175-anniversary celebrations.

Launching on International Beer Day (Aug 3), 310 members of staff will get their hands on two bottles of Elliotts 175 pale ale presented in a special-branded box. And whilst the limited edition pale ale will not be available to buy, Elliotts will be giving a few cases away to customers in a special promotion.

It is an especially apt idea, as the independent merchant’s founder Thomas Elliott also owned a brewery and four pubs in Southampton in the 1870s.

Current MD and the sixth generation of the family to run the business, Tom Elliott said: “My ancestor knew that building was thirsty work, so we wanted go back to our heritage and brew a beer with a modern-day twist. Partnering with Tap It Brewing Co was a natural fit as they’re a stone’s throw away from us. Plus, they’re on a mission to make exceptional beer!”

Tom Elliott and Rob Colmer at Tap It Brewing Co
Tom Elliott and Rob Colmer at Tap It Brewing Co

 

Rob Colmer, Head Brewer at Tap It Brewing Co, added: “It’s been great to work with Elliotts. We had a couple of initial taste tests at our tap room and together we agreed on a flavour profile that would work for them. We’ve brewed a unique recipe that’s refreshing, dry, full of citrus flavours and perfect for summer.”

Since 1 October 2017, Elliotts has recreated a horse and cart delivery and filmed their fleet of 54 lorries with a drone, to celebrate its prestigious 175 year-milestone. The firm has also been recently crowned Family Business of the Year (South-East) at the National Family Business Awards 2018.

 

 

 

An advert from the 1800s advertising Elliotts pale ale
An advert from the 1800s advertising the original Elliotts pale ale

Related posts

Subscribe to our free newsletter
Sign me up