Imperial Bricks reports growth in sales

Imperial Bricks reports growth in sales

Imperial Bricks has announced it has seen a 25% increase in sales compared to its 2015/16 trading year and a 20% increase in business.

Growth is said to be driven by the surge in demand for reclamation-style bricks, as builders’ merchants, architects and specifiers, developers and self-builders look for advice and knowledge on this brick product.

The company stocks a range of over 50 traditional handmade, wirecut, waterstruck and pressed bricks, which are available in imperial and metric sizes and reclamation finishes.

In 2017, the company also introduced complementary Heritage lime mortar and brick tint solution to the range.

Jason Hughes, Managing Director, commented: “From the start of the business, we noticed a gap in the market for reclamation-style bricks that did not suffer from the same issues as genuine reclaims.

“It’s crucial to take into consideration the regional variations in handmade bricks, and that is an area of strength for us. From London Yellow Stock, new Original London Stock, Cambridge Buff, and a series of imperial-sized bricks suitable for the Midlands and North such as the 3” Reclamation Handmade, the new York Clamp and Imperial Accrington Stock, our expert team knows what brick suits where, and are increasing the product range continually to meet demand.”

Advice will also be available for housebuilders, developers, architects and specifiers who are looking for a brick match and need samples to meet planning and conservation guidelines. Builders’ merchants can also benefit from Imperial’s POS materials and Brick Tower displays, showcasing the regionally appropriate bricks for the area.

Two RIBA-approved CPD courses will be available, with the aim of helping architects and specifiers learn about brick matching, restoration and renovation with bricks, as well as CPD Roadshows taking place throughout 2018.

Jason concluded: “Our growth in the last few years has been extraordinary, thanks to a dedicated and enthusiastic team that firmly believe in our products, our positioning in the market and the expert advice that helps projects from concept to completion.”

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