Long Rake Spar has revealed the feedback of its recently-conducted builders’ merchant customer survey, designed to ascertain the company’s customer service levels and performance.
Sales Director Richard Maughan said: “It’s crucial that we maintain an understanding of what our customers require, to listen and respond to their suggestions on how we can improve and in doing so shape our products and strategy to aid the sales of our products in store. This closer understanding also serves to strengthen and build on our existing strong relations, whilst helping us to grow sales for our many customers.”
Customers highlighted some key areas of development, including requests for tailored in-store marketing support. In order to meet demand, Long Rake is unveiling new external display stands for the beginning of 2018 in addition to an enhanced marketing package.
These will be available in two sizes and will allow customers maximise sales space by showcasing a wide range of products in a fully merchandised stand. The new external display stands will be part of an enhanced marketing package that will be available to customers looking to increase their range of exclusive decorative aggregates.
Participating customers were then entered into a prize draw with the chance to win one of five, £100 high street vouchers. The lucky merchants were chosen at random, with the vouchers won by the teams at Elliotts at Totton, Peppard Building Supplies, Browns Builders Merchants, Crowthorne Fencing and Salisbury & Wood.
Of the participating merchants, Brad Fedder from Crowthorne Fencing, Ascot (part of the Lawsons Group and members of FORTIS) was one of the respondents to the survey. Long Rake Spar have been an approved aggregate supplier to the FORTIS buying group from the start and began trading with Crowthorne at the beginning of 2017. Brad said: “We are very happy with the service that we receive from Long Rake, our local representative Chris Bourne provides excellent support and the in-house team are always positive and happy to help.”