Marketing forum helps NBG members share best practice

Marketing forum helps NBG members share best practice

In a unique setting and with an impressive programme of speakers and topics, the latest NBG Marketing Forum has inspired marketeers from across the independent merchant sector with new ideas, best practice and concepts to take back to their respective businesses.

Based on a theme of Building Brands, the NBG forum took place at JCB’s world headquarters in Staffordshire giving delegates an opportunity to learn about the importance of brand and brand management from the JCB team. In addition, the attendees took part in debates with experts on topics as diverse as CRM systems and gap analysis as well as industry overviews from an independent merchant viewpoint.

The purpose of the Marketing forum is to provide partners with a chance to share best practice and marketing solutions in a cooperative setting. “Sometimes independent merchants can feel like they are operating in isolation,” says NBG MD Nick Oates. “At NBG we aim to bring members together in a number of different ways and levels to share best practice, pass on knowledge, and communicate freely in an open, supportive environment.”

Marketing professionals in NBG merchant member companies, can find details of the next sessions on NBG’s pioneering business hub – the online business facility for Members and Suppliers.

The Group has 82 partner merchants who collectively have more than 280 outlets across the whole UK making it the only buying group with true national coverage. NBG aims to be the UK’s most professional, progressive, reputable buying group with excellent hassle free systems for merchants and suppliers alike.

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