Professional power tool accessories brand Punk has tied up a one year deal with the First Utility Rugby Super League.
Punk says it will gain brand exposure at a string of top level sporting events which will air on Sky Sports and the BBC this season in a campaign reaching audiences of up to 20.4 million people. Punk-branded advertising boards will be displayed at eight fixtures on 12 metre TV-facing boards and to celebrate its new partnership, the supplier is rolling out a social media campaign inviting fans to share their best #FacePUNK to be in with a chance of winning match tickets. Visit www.facebook.com/punkpowertoolaccessories to see more info.
Marketing Manager Sam Johnson said: “The Rugby Super League is a natural fit with our no-nonsense brand approach and range of aggressive, high impact-resistant products. We’re looking forward to reaching new and existing audiences to further raise the profile of our high performance power tool accessories.”
