Thompson’s, a leading weatherproofing brand is unveiling a new, modern look and feel – updating its brand tone of voice, packaging and POS.
Focused on delivering premium protection against the British elements, its new ‘BRING IT ON’ strapline will underpin all communications and reinforce the company’s tough and reliable brand reputation and product offering.
The ranges — a collection of high performance weatherproofing solutions for domestic and commercial repair and maintenance — will be brought together under this new brand repositioning and their appearance will be standardised across the board as a result.
Improving recognition and awareness, Thompson’s newly adopted packaging, featuring on products such as its roof repair, water seals and block paving and drive seal ranges, will stand out in merchants and keep the brand front of mind with DIY enthusiasts and tradespeople alike.
The Thompson’s website has an easy to navigate format and accommodates tradespeople seeking tips on product selection and advice on application.
For more information on any product from Thompson’s weatherproofing range, please visit www.thompsonsweatherproofing.co.uk.