Campaign News – February 2021

Campaign News – February 2021

Throughout the duration of the pandemic, Professional Builder and Professional Heating & Plumbing Installer magazines have continued to communicate with professional tradespeople across the nation, increasing their digital reach when trade counters were closed.

As work continues to ramp up despite further restrictions, PBM looks at some of the advertising campaigns to feature in the latest issues as active suppliers seek to influence the buying decisions of approaching 200,000 trade professionals at merchant branches each month.



Next gen Duraspin screwdriver

The ad boldly proclaims that “20 years after Senco revolutionised drywall fixing comes the latest generation of collated screwdrivers with a host of new features designed to make hard work easy”. Such features include a new feed on return for faster and jam-free fixing and a new five-year warranty.

Comprehensive details await via


Connected thinking…

Taking installers from the ‘boiler to the point of use’, RWC is promoting how its family of products unite to offer an integrated solution that is fast and simple to fit. For instance, the plastic pipe connection technology of JG Speedfit is used in tandem with brass SharkBite to give a complete push-fit solution. Together with the pressure and temperature control valves from Reliance, the company states your customers will have everything they need.

Find out more at


Your new brand…

The next stage of Quinn’s transformation into Mannok, this advert cuts straight to the chase by showcasing a number of the products — the Premium Grade, Master Grade and General Purpose cements — available under the ‘new brand for superior building products’.

The ad also highlights the impressive four awards scooped by the brand at November’s NBG Supplier Awards.

More details can be found by entering in your browser.


Difficult made simple

True to the above tagline, the iconic brand is not messing about in promoting the WD-40 Flexible straw — designed to reach the unreachable and make the tough jobs at work easy.

Learn more via:


Rocket Door Frames

Pocket Door Systems & more

As homeowners look to maximise all available the space in their properties, Pocket Door systems are witnessing a surge in popularity with many being sold via merchants. The steel system promoted here by Rocket will suit any UK door panel and comes with free door furniture.

The company is also outlining its Flush Hinged door systems, including an FD30 kit, and its products are available with a 12-year warranty.

For further information, visit



ATAG Heating Technology

14 year warranty

Having opened up its sales channels to selected independent merchants last year, ATAG says it is looking out for installers and their customers even more by offering an extended, 14 year warranty on what it describes as “Europe’s most efficient boiler range”.

Take a look at the full details of the initiative via

Wera Tools

Joker adjustable spanner

More beautiful ads from Wera this month, showcasing the ‘Never seen before’ 6003 Joker combination wrench and also the ‘Out of this world’ Zyklop Mini series. Both campaigns look like promos for classic sci-fi movies, and the products themselves look set to keep you on the edge of your seat.

For comprehensive details, use for more on the Joker and for further info on the Zyklop Mini.




Billed by the company as ‘the next generation of oil boilers’, the advert for Warmflow’s AAA-rated Agentis says that the unit will save up to five litres of fuel per week and features an integrated 7-day programmer.

For installers, over £150 worth of factory-fitted extras are included in the purchase, which Warmflow says will save two hours installation time.

Take a look at for more.


The Pump Exchange

Flagging up Wilo’s new pump replacement guide, the company says the initiative will help installers to quickly and easily find the replacement pump they need whilst they are on the job. The service also provides a host of additional features designed to make life easier for your customers.

More info can be found via

Related posts