With a product portfolio that has traditionally been available through specialist PVC suppliers, Freefoam asserts that a growing number of roofing and general builders’ merchants are seeing the benefits of stocking fascias and soffits alongside their existing ranges.
Based in West London with 12 branches in and around the capital, Skyline Roofing is one merchant to have made the strategic decision to add PVC roofline products to its range. Greg Homer, General Manager at its Hanwell branch, explained: “We have seen our customer base widen from our core roofing professionals to now include builders, loft convertors, renovation companies and cladding contractors. We needed to introduce a wider range to service this new business.”
Working with Freefoam, the merchant now holds substantial stocks of PVC roofline products and has installed bespoke racking the products at each of its branches whilst the supplier has provided training for the counter staff and a suite of point of sale materials and brochures.
George Langley, Freefoam’s ASM for Anglia and London, summarised: “We’ve worked closely with all Skyline branches to make sure PVC roofline is embedded within the product portfolio by supporting branch staff with regular visits, keeping them informed of product updates and helping with merchandising. This approach has quickly helped Skyline gain new customers, increase sales and gain an advantage over its competitors
“Merchants are becoming an increasingly important route to market for us and it’s good to see evidence that roofline helps bring additional sales and new customers to this sector.”
For a video interview of Skyline discussing its partnership with Freefoam, visit https://www.youtube.com/watch?v=XhlfMkqobhg&t=12s