Marketing Support – December 2020

Marketing Support – December 2020


POS Material

To help its Partners create stand-out showrooms and displays, Lakes has introduced a new suite of point of sale material. The range is detailed in a new brochure to make it easy for merchants to browse and order what they like, whilst there are bespoke options for Lakes Platinum Partners.

The publication showcases a wide range of eye-catching material including banner boards, posters, backboards, stickers and more. Sales & Marketing Director Mike Tattam said: “We’ve revamped, updated and added to our POS suite as part of our ongoing commitment to building longstanding and mutually beneficial partnerships with our customers.”



Draper Tools Advent Calendar

The Draper Tools Advent Calendar has been launched, and features 49 specially selected tools hidden behind 24 doors. The calendar includes a measuring tape, adjustable wrench, a selection of pliers, hex keys and a ¼” hex magnetic screwdriver with 31 different insert bits — all contained in a sturdy case to keep everything safe and organised.

For every advent calendar sold, Draper is donating £1 to NHS Charities Together “in recognition of all hardworking NHS heroes who have done so much this year”.


Imperial Bathrooms

Classical British Bathrooms Brochure

Featuring over 320 pages, the new catalogue is broken down into eight different bathroom categories — Bathing, Showering, Lighting, Tiles, Brassware, Radiators, Accessories and Ancillaries — and presents Imperial Bathrooms’ comprehensive range of bathroom products, from the Carlyon collection to the Astoria Deco collection.

James Stevenson, Creative Director, said: “As the likes of Instagram and Pinterest continue to demonstrate how influential the right product presentation can be, we’ve focussed our attention on providing visual inspiration with our latest ‘Classical British Bathrooms’ brochure.”



Polypipe Perks

Installers visiting merchants for plumbing products could end up winning a selection of top-of-the-range prizes by entering the new Polypipe Perks scheme. Participants must purchase Polypipe products at a merchant, upload their proof of purchase to the website and then they will be entered into the prize draw.

Polypipe will be giving away 16 prizes each month, with the gifts ranging from an LG 50” 4K television, iPhone 11 and Xbox One, through to Amazon Echo Dots, Amazon Fire Sticks.


JB Kind

2021 Door Collection Brochure

Marking 150 years in business, JB Kind has announced the early launch of its 2021 Door Collection. Like the 2020 version, it is available in iPad brochure size whilst it can also be accessed as an online flipbook option with informative links. In addition, merchants will receive a QR code so the brochure can be easily downloaded via mobile in store.

Sales Director Simon Johnson said: “We are delighted to be in a position to launch our new 2021 Door Collection early. All our top-selling favourites are still very much in situ, but we are proud of the many fresh new looks and features we are launching this year.”



Rewards Programme

Permaroof has launched its first loyalty scheme with a Rewards Programme that allows trade customers to build up points with every purchase they make, which can then be redeemed and put towards future investments. Tracked through the app, customers will be entitled to exclusive rewards and offers.

MD Adrian Buttress said: “We’ve wanted to do something to give back to our customers for a while and, after a year that’s been challenging for so many, feel that now is the perfect time to launch our rewards scheme and thank those who have used us as their supplier.”


A version of this article originally appeared in PBM’s December edition. Please click here to read the full issue online.

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