Marketing Support: Soudal

Marketing Support: Soudal

Fix ALL was introduced to the construction market 25 years ago and to mark the milestone silver anniversary, Soudal is offering a full range of POS and national promotions whilst the brand is additionally unveiling a number of new product releases and packaging innovations for 2021.

Since the introduction of Fix ALL a quarter of a century ago, Soudal states that it has continued to innovate and invest in the development of hybrid polymer sealant and adhesive formulations. Each product within the range is described as having its own unique properties and characteristics, ensuring there is a ‘Fix ALL solution for every application’ and providing a solution to the construction industry’s varying interior and exterior sealing, bonding and filling needs.

A drive for continuous improvement has led to Fix ALL becoming one of the most innovative and comprehensive ranges of hybrid polymer sealant and adhesives on the market. The products are based on Soudal’s patented SMX Hybrid Polymer Technology to offer formulations that have been developed to provide a choice of superior flexibility, initial grab, speed, bond strength — or a combination of these characteristics — in both clear and coloured varieties.

Apart from the “outstanding product quality”, Soudal attributes the global success of Fix ALL to the brand’s 25 years of “building trust within the construction industry” by maintaining strong relationships between merchant and supplier, and supplying a product range that the trade can rely on. As part of the firm’s commitment to “continually developing our brands and building sustainable future sales for our merchants”, it facilitates a number of national promotions every year and supports them through a range of sales and marketing materials to help merchants promote instore.

Multi-channel national advertising campaigns reinforce the messaging at the trade counter and, to mark the 25th Anniversary of the Fix ALL brand, Soudal is planning to celebrate with an “impressive line-up” of new product releases and packaging innovations, as well as investments in new point of sale materials, national radio campaigns and promotional activities scheduled throughout the year.

Participating branches can benefit from a full range of Fix ALL 25 Year materials — including display stands, pallet displays, buntings and much more — whilst permanent displays will be introduced throughout the year to support each of the new product introductions.

The first product announcement is the introduction of new colour variations for Fix ALL Turbo, the ‘super-fast’ hybrid adhesive. Already available in White, the adhesive is now also available in Black and Grey.

Turbo itself is described as having a rapid strength build-up which makes it suitable for applications where speed and strength are important factors. It has a high initial tack and is fixed in 20 minutes whilst strength continues to build for three hours, when it will reach its final end strength. Turbo is said to be perfect for all heavy-duty bonding applications, inside and out, whilst it is capable of bonding all common building materials, even in the wet.

To further support sales in branch, Soudal notes that its skilled sales team are all technically trained and available to deliver product training and demonstrations.

To find out more about Fix ALL and for further details on Point of Sale, demonstrations and product training, go to

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