Point of Sale Products – November 2020

Point of Sale Products – November 2020


Heating Collection Brochure

The new Heating Collection Brochure features the company’s recently expanded range of heating products including many new design-led radiators, heated towel rails as well as coordinating accessories.

Over 40 new products are included in the brochure, bringing the nuie heating collection to in-excess of 100 products, and all are illustrated with stunning lifestyle photography that promotes their features and style cues for inspiration and use.



Carl Kammerling

Big Brand Deals 2020 Promotion

Running until 18 December, Carl Kammerling’s Big Brand Deals 2020 promotion offers stockist and end users savings on over 200 products from all CKI brands including C.K, C.K Magma, C.K Classic, Avit and Kasp. 

New product brochures (electrical and hardware) are available which feature all the brands and products available in the promotion. Stockists who sign up to Big Brand Deals 2020 receive counter mats, price stickers, shelf wobblers and window stickers all designed to drive sales, with many featuring QR codes for a direct link to an electronic version of the consumer brochure. 



Worcester Bosch


Available for all installers, Worcester Bosch has officially launched its new ‘Excelerate’ loyalty programme. Rewards include discounts on training, product accessories, marketing and business advice as well as transferring points onto a Worcester Bosch branded credit card to spend anywhere.

Members of the previous loyalty scheme Greenstar Rewards will also have their account and points automatically transferred across to the new scheme.




Virtual Showroom

Fayers is reportedly the first independent merchant to launch Lakes’ innovative online showroom platform to its trade customers, and the first retailer to present the new shopping experience to consumers through its Just Add Water website.

The online platform allows Lakes products to be viewed and favourited, helping merchant sales by enabling showroom staff to turn leads into orders, and upsell complementary products such as taps, showers, grab rails and shower seats. Accessed through the stockist’s own website, visitors to the Lakes showroom can also download joint-branded brochures and ask questions directly to the stockists’ staff via chat and email.




Return of Cashback Scheme 

To help installers pocket some extra money this year, Baxi’s cashback promotion is back. For every three Baxi 600/800 boiler installations registered on Baxi Works, installers can claim a £300 return.

The uncapped promotion means Baxi installers have unlimited opportunities to earn while the scheme is running until 30 November 2020. Both new and existing Baxi Works members can take advantage of the promotion.





Based on market research and customer feedback, VitrA says it has taken a new approach to the product literature for both the Designer Collection and Bathroom Collection. For each, there is now a consumer-focused brochure as well as a separate brochure for use by the showroom staff.

The consumer brochures include with lifestyle imagery and creative ideas, making it easy for them to make an informed choice. The technical information is kept simple, with just the essential product dimensions. The retail showroom-focused brochure, meanwhile, is more technical with exact sizes, technical drawings plus clear information about colours and product features.www.vitra.co.uk/brochures

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