Professional Builder Campaign News – July 2019

Professional Builder Campaign News – July 2019

We take a look at some of the latest ad campaigns being seen by the 120,000+ readers of Professional Builder this month…

PolySoil range
A message of strength takes centre stage for this Polypipe ad which depicts its PolySoil range. Championing long-life performance, the picture displays the entire collection to relay the message that they are ‘Stronger Together’. Stating that it can be used in the most demanding of applications, the whole advert becomes centred on strength which is demonstrated further by the bold imagery.

The blue background helps to highlight the products’ blue integrated Ring Lock Seal, as it reflects onto the background creating a striking spotlight and paying homage to the company’s branding.

BMI UK & Ireland
Icopal and Redland
Celebrating the group’s rich heritage, both the Icopal and Redland ads feature imagery from times gone by. The newspaper clipping from 1919 that features in the Icopal advert as well as the old image detailing the production of tiles from the Redland ad both showcase the ‘enlarged’ firm’s progression throughout the years.

Indeed, as BMI UK & Ireland celebrates 100 years of concrete tile manufacturing with the Redland brand, as well as Icopal’s flat roofing history which stretches back to 1849, the adverts aim to highlight how it has been providing reliable roofing and waterproofing systems for many years.

Now with both falling under the BMI umbrella, the purpose of these ads is to display how the brands will continue to deliver the systems it has become synonymous with, continuing to provide ‘shelter, protection and peace of mind’ for its customers.

An immersive image features on the Bushboard ad, which almost looks like you could step into the bathroom it is showcasing. Proudly displaying its Nuance collection of bathroom wall panels, the striking marble design is in keeping with popular trends in this particular finish and creates a seamless looking ad. The crisp and minimalistic nature of the imagery further allows the wall panels to take centre stage and ensure all eyes remain on the wall panels being displayed.

Championed as a ‘smart alternative to tiles’, the name of the collection, Nuance, means a subtle difference which is in keeping with the message that these can be used as a tile replacement.

18v Professional
An impressive image on display in the Bosch Professional ad, which shows a staggering amount of tools included in the company’s Professional 18v System Range. The ad announces that the range offers ‘Ultimate performance maximum freedom’ which is clearly supported by the collection of tools depicted.

Immediately recognisable in the signature Bosch Professional colours, the industrial-style background puts the tools in a familiar setting and clearly shows off their cordless capabilities.

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