Marketing Support (POS) Products – Jul/August 2021

Marketing Support (POS) Products – Jul/August 2021

Keylite Roof Windows

Special Agent Campaign

Keylite’s new Special Agent campaign offers merchants the opportunity to learn and win through its exclusive online Merchant Training Portal, Keylite Academy. Running until November 2021, merchants can win ‘special agent gadgets — including a supercar weekend break and driving experience, virtual cocktail event, Oculus VR Headsets and Apple Air Pods — by successfully completing each module in the Keylite Academy.


Safe in the Sun

Marley’s ‘Safe in the Sun’ campaign is designed to inform roofers and construction workers about the risks they face whilst working outdoors — and what they can do to protect themselves. This year’s campaign focusses on three important lines of defence in the fight against sun-induced illness — Cover Up, Use Sunscreen and Hydrate — to make sure everyone working on site this summer stays safe in the sun.

The manufacturer is inviting merchants to support the campaign by helping to ensure their customers remain ‘sun safe’, whilst it is offering a Safe in the Sun kit comprising a Marley-branded T shirt, sunscreen and water bottle to reflect the three areas of the campaign message.

Leisure Sinks

Sink-and-tap pack display

Leisure Sinks has launched a new promotional sink-and-tap pack display to support merchants in-store. The new branded pallet wrap holds 10 ready-to-buy sink-and-tap packs, featuring a mix of Leisure Sinks’ new Eaton stainless steel single- and 1.5-bowl sinks, plus Aquadisc dual-lever taps, and compatible waste kits.

The promotion will allow merchants to provide customers with in-store offers whilst the branded pallet wrap has been designed with Leisure Sinks’ British manufacturing heritage at the core. Complete with Union Jack flag plus the ‘WRAS Approved Product’ logo, the packs feature detailed product information alongside an area for merchants to write their own product cost.


ecoSEAL Challenge

With the help of a number of well-known faces from across the construction industry including Julian Perryman, Roger Bisby and Wayne De Wet, Geocel has launched the ecoSEAL Challenge — part of a six-month campaign to encourage those in the trade to reduce their plastic waste by offering tradespeople the chance to try the more sustainable ecoSEAL system themselves for free.

Recipients will be encouraged to film their own product review and post it to Geocel’s social media channels, with the company selecting a new prizewinner every month.


Sample ordering service

Helping stockists show off its range of tap finishes without having to display each option, Abode has launched a new sample ordering service which enables consumers to colour-match at home.

Marketing Manager Leanne Adamson said: “With such a wide array of tap finishes now available, this new sample ordering service means that retailers don’t need to display all options in-store. It also aims to make the decision process that bit easier for the end user, enabling them to see exactly what the finish looks like before purchasing.”

Marketing Support (POS) Products – Jul/Aug 2021Virtual Worlds

4D Theatre displays Van

With a record number of KBB retailers requesting to have 4D Theatre displays, the Virtual Worlds installation team now has an on-brand van to take to stockists. MD Nathan Maclean said: “It’s all about spreading the word about the power of designing kitchens and bathrooms with Virtual Worlds 4D and while our installation team are busier than ever, the van and the branding are getting a lot of coverage.”

This article can be found in the July/ August 2021 issue of PBM.

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