Carl Kammerling launches Fusion promotion

Carl Kammerling launches Fusion promotion

Carl Kammerling International has launched its Fusion trade promotion, which will run until 21 June 2019, offering merchants savings on over 160 products from all CKI brands.

The selection of products will include proven sellers, core items, plus nine product launches and six range deals – all for a minimum initial order of £300.

The package aims to provide customers who sign up with a profit opportunity, plus access to the following benefits throughout the promotion:

  • Discounts of up to 69%
  • No minimum order quantity, to allow customers to control the amount of stock that they need and alleviate over-stocking in store. This will allow customers to try new products they do not usually stock without the risk of having to order big quantities
  • Rewards up to £600 worth of Love2shop vouchers.

Some of the product launches that will be available in the Fusion package include: The C.K Magma Pro Tool Case Plus (MA2640), featuring the latest vertical tool storage facility, designed to keep tools organised and safe; the C.K Gloworm Cable Router 4m (T5419), which aids routing in low light conditions and easier navigation towards exit points; the MightyRod Pro Toolbox Kit 3.3m (T5419) – guaranteed 100% splinter-proof; the new C.K range of Hex and TX Keys; and the new packaging developed for the range of dextro VDE Screwdriver Sets.

Six range deals will also be on offer, with up to 60% discount and free of charge display solutions, with highlights including: The Kasp Starter Pack and the range of HD Classic heavy duty Screwdrivers.

Stockists who sign up to Fusion will also benefit from a sell-out package, which includes Counter Mats and Price Stickers, designed to drive sell out.

The Retailer Reward Scheme is also back for a 2019 promotion. With six different tiers of rewards, it allows customers to earn up to £600 worth of Love2Shop vouchers based on their total Fusion spend up until 21 June 2019.

The more participants spend the more they can earn and all Fusion customers who provided an email address during sign-up will also receive a monthly e-statement detailing their latest spend and how far away from the next threshold they are.

Vanessa Molloy, Brand Manager at CKI, commented: “Always looking for new and innovative ways to help our customers drive sales, this year we are delighted to launch our new Fusion trade promotion. Customers who sign up to the package, will benefit from fantastic savings across 160 products, great new products and range deals, all tailored to influence purchasing decisions and drive sales.”

To benefit from the promotion, customers will need to sign up by contacting their local sales representative, or CKI customer services on 01758 704704/sales@cki.uk.com.

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