With an extensive history of supplying premium products for professional painters and decorators, Hamilton has now launched a range of decorating tools aimed at the wider building trades.
Following “months of extensive research” into today’s users, Hamilton discovered that a large sector of multi-skilled trades are looking for a range of high quality decorating tools to be more readily available to them. And with 90% said to have named Hamilton as an “aspirational, trusted brand”, the leading supplier has now launched a new solution — Hamilton For the Trade.
And whilst the firm states it will always be dedicated to the professional painter and decorator, a “heartland for its product development and innovation since 1746”, with many more professional users now offering skilled decorating services the brand says it is “right that it offers a simple, comprehensive and quality range of products tailored to these needs”.
Brand Manager Sarah Coussens said: “We’re certainly not stepping outside of our heartland of professional decorators, (but) we are instead embracing those multi-skilled trades and welcoming them into the fold. They also need access to products that offer innovation, quality and confidence — we’re generating even more decorating champions.”
A range to meet specific needs
With the majority of such trade users purchasing from their local builders’ merchant or trade counter, the development of the Hamilton For the Trade range is described as “fulfilling this need for increased availability perfectly”.
Whilst a more specialist selection of tools for specific applications is certainly more in-line with the needs of the professional painter and decorator, Hamilton also recognises that ease of selection and keeping a handy set of multi-purpose tools is essential for a trades person who is multi-skilled, and not just decorating 100% of their time.
This led to the development of Hamilton’s new ‘For the Trade’ range, with Sarah commenting: “Speed and efficiency are proving to be key drivers for trade users, where a smaller selection of tools to cover a wider variety of applications and paint types is vital.”
The new range has already been tried and tested by real users, and the company hopes that the positive feedback on the range will give assured confidence for other users. Products were also put through laboratory trials that tested for filament loss, coverage, pick-up and release, speed and control, as well as lint loss and spatter.
The For The Trade range includes brushes, sleeves, frames, roller sets, tools, surface protection and accessories. For example, the fine-tipped synthetic brushes are designed for use with all paints, and have FSC certified wooden handles with flat, reach, angled and cutting-in brushes available. Larger wall brushes are also included in the range, alongside a masonry and timbercare brush for outdoor projects.
9” Roller sleeves are available in short, medium and long pile — all with a 1¾” core for maximum pick-up. 4” minis are also provided, in medium pile and high density foam, as well as a 12” medium pile. Tools and accessories in the new range include kettle, scuttle, trays and liners that are all made from 100% recycled materials in addition to a 42 Litre multi-purpose tubbie with reinforced handles and a selection of durable but lightweight extension poles.
A filling knife, stripping knife and pack of continental filling knives complete the assortment.