Ideal Bathrooms’ announces exclusive partnership

Ideal Bathrooms’ announces exclusive partnership

Ideal Bathrooms has strengthened its offering by forming an exclusive new partnership with specialist brassware brand, Bagnodesign.

The supplier will be exclusively stocking 650 brassware pieces from Bagnodesign, which is part of the Sanipex Group.

Following the new partnership, customers will have access to the distributor’s service offering including next day delivery to 99 per cent of the UK, industry-leading digital platforms and sales service and support.

The range consists of the very best of the brand’s brassware, accessories, mirrors, cisterns and frames, all available in a range of finishes, including Brushed Nickel, Zanzibar and Matte Black.

To highlight the collection available from Ideal Bathrooms, Bagnodesign has launched a bespoke brochure showcasing the range, which includes detailed product descriptions, modern photography, features and benefits.

All products are CE and EN certificated, with extensive WRAS compliant ranges, and covers all price points.

Ideal Bathrooms’ Commercial Director Danielle Lillis said: “We’ve been searching for the right partner to complement our existing portfolio and Bagnodesign was the perfect fit to strengthen our brassware category.

“Bagnodesign is an established brand and it will benefit greatly from the exposure of our exclusive partnership. “We’ve worked closely with the team to streamline the range offering, creating a comprehensive category, which is stocked in depth.

“With displays in place in showrooms across the country and a strong presence in the contract sector, we know that Bagnodesign will be extremely popular with our customers.”

The range will be available across the UK through Ideal Bathrooms’ distribution network.

Sales and Marketing Director of Bagnodesign, Richard Nicholls commented: “This is a very exciting time for us. By offering an exclusive partnership with one of the leading distributors in the UK will help to propel the brand and increase brand awareness.

“Ideal Bathrooms offers the perfect platform to be able to do this. Their service is second to none and by exclusively partnering with them we are able to get our products to a wider customer base in a timely and efficient manner. We are confident that this new partnership offers significant benefits to all our customers as we continue to support the development of retailers and merchant businesses in the future.”

For more information on BAGNODESIGN, to download the brochure or to view the full range, visit or call 0800 634 2600.

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