Impey celebrates partnership with Virtual Worlds

Impey celebrates partnership with Virtual Worlds

Wetroom manufacturer Impey has announced a new partnership with design technology brand Virtual Worlds, as they come together to offer a 4D showering experience.

Available to use immediately for bathroom retailers as a dedicated resource, the full Impey portfolio is downloadable via the Virtual Worlds 4D Theatre. Offering designers the opportunity to showcase the look and feel of a luxury wetroom space, as well as a unique understanding of the pioneering technology which underpins an Impey wetroom installation.

Following on from the buzz that Impey’s 4D wetroom setting created at kbb 2020, the Impey virtual reality experience will demonstrate a full walkthrough of a wetroom installation. Showcasing the fundamental components of the brand’s market-leading Aqua-Dec EasyFit wetroom floor former and the WaterGuard leak-free waterproofing solution.

Impey’s Brand Marketing Manager, Neil Whitehead, explained: “Retailers have confidence in the brand and enjoy the fact that we can offer a complete wetroom system; from floor former and tanking solution to drainage and underfloor heating.

“We’re extremely excited to partner with Virtual Worlds. The Virtual Worlds 4D Theatre offers retailers a powerful sales tool. Designers can demonstrate in 4D the whole process of an Impey wetroom coming together; giving customers a deeper understanding of the installation process and offering complete peace of mind.”

Said Olivia Hopkins, Group Showroom Manager of retailer Turnbulls: “Virtual reality makes the sales process so much easier. With the full Impey system on Virtual Worlds, we’re confident of more wetroom sales.”

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