Jewson has agreed an ongoing deal with the English Football League to become an official EFL Supporter, giving the national builders’ merchant a strong presence across The Sky Bet Championship, League One and Two, and at Wembley for showpiece finals including the Carabao Cup, Papa Johns Trophy and the Sky Bet Play-Off Finals.
Jewson will also have a presence on the EFL website, social media channels and platforms such as iFollow, the online streaming service for EFL fans. And in addition to the central partnership with the EFL, the merchant’s customers will also see the brand at many grounds with its network of 500 branches becoming an official sponsor of 20 individual clubs across each division of the EFL.
Community engagement is said to be a key focus for both Jewson and the EFL Clubs in England, whilst in parallel with the EFL partnership the merchant is launching a girls’ Grassroots football initiative which will see it provide 72 sponsored football kits to girls’ football clubs throughout the UK, helping to support football provision amongst women and girls.
Gareth Drew, Jewson Marketing Director, said: “As well as tickets, the agreement also gives us access to trophies, player appearances and merchandise. We will be launching a programme of events and incentives to bring our customers and colleagues closer to the action. We know that football is a diverse sport and extremely popular amongst our customers, therefore this partnership is a great fit for our business and will certainly strengthen the Jewson brand.
“This is a landmark national deal for Jewson and we have already had a lot of customers and colleagues commenting on how great it has been to see the brand supporting Clubs across the English pyramid.”
EFL Chief Commercial Officer Ben Wright commented: “The partnership demonstrates the EFL’s ability to offer local activation on a national scale with almost all of our 72 EFL Clubs in close proximity to a Jewson business. Jewson is planning some great activations to bring the partnership to life and build engagement between customers, staff and the Clubs.”
Andrew Cushing, Jewson Customer Director, added: “As we continue to deliver our purpose to give builders and tradespeople everything they need to build more sustainably and more profitably, this partnership will help us reach new customers, as well as build on the all-important relationships with those customers we know well.”