As temperatures rise and the dangers of over-exposure to the sun’s powerful and damaging UV rays increases, Marley has launched its ‘Safe in the Sun’ campaign to inform roofers and construction workers about the risks they face whilst working outdoors – and what they can do to protect themselves.
With merchants urged to help the company get the message out to their trade customers, Marketing Manager Daniel Redfern said: “With contractors working for long periods of time outdoors, often in direct sunshine and intense heat, we aim to provide useful, no-nonsense advice to make sure our customers are aware of the potential risks, and are properly protected.”
This year’s campaign focusses on three important lines of defence in the fight against sun-induced illness – Cover Up, Use Sunscreen and Hydrate – to make sure everyone working on site this summer stays safe in the sun.
The first line of defence against sun damage should be clothing, ideally made using high rated UPF fabrics, as it provides one of the most effective barriers against the sun’s harmful rays. Marley says that as much skin as possible should be covered up, especially areas that burn easily such as the shoulders. It adds that whilst a hard hat is essential on site, those incorporating a brim and flap to shade the face, ears and neck are best for sun protection.
Use sunscreen of at least SPF 30 and a star rating of 4 or 5 on all exposed skin. Ideally apply 20 minutes before going outside, both evenly and regularly throughout the day. Consider using a water-resistant formula as it is more able to cope with the effects of sweating.
Working hard on site in high temperatures means that the body loses fluid via sweat. To avoid dehydration, heat exhaustion and in extreme cases, heat stroke, drink regularly – ideally water – throughout the day.
Daniel added: “Providing sun protection when it’s needed most, Marley is offering a Safe in the Sun kit, featuring a Marley-branded T shirt, sunscreen and water bottle – everything you need to Cover Up, Use Sunscreen and Hydrate whilst on site. All you have to do to receive your essential kit is visit the Marley website – www.marley.co.uk/safeinthesun and register your details. Stock is limited, so early registration is recommended to avoid disappointment.”