Merchants urged to join ‘Big Brew’ mental health campaign

Merchants urged to join ‘Big Brew’ mental health campaign

Builders’ merchants are being urged to get involved with the ‘Big Brew’ – a new national campaign to highlight the mental health crisis in the construction sector.

Starting on 1 October, the Big Brew aims to encourage tradespeople to connect and talk over a cuppa in a bid to remove the taboo around mental health across the construction industry.

The event is the brainchild of national construction charity Band of Builders (BoB), which is organising a range of events on construction sites and at builders’ merchants up and down the UK to encourage people within the industry to come together to discuss mental health issues and support one another, breaking down the stigma around mental health – and also helping the charity fund its vital services.

Resideo (through its Honeywell Home brand), Jewson, DeWalt and JW Grant are key supporters of the Big Brew and have already pledged to host events throughout October.

The campaign comes amid a mental health crisis within the industry, with the suicide rate of UK construction workers estimated to be as high as two people every day. UK construction workers are also nearly three times more likely to die by suicide than their counterparts in other industries.

Further shocking figures show that:

BoB is a registered charity that helps members of the UK construction industry who are battling illness or injury. It does this through the completion of practical projects, with volunteer tradespeople giving up their time to work on these projects, while materials are donated by companies across the construction industry.

Peter Cape, Big Brew lead at BoB, wants to encourage merchants to get involved with the Big Brew. He said: “It’s so important that members of the construction community look out for each other, including talking about mental health or looking for the telltale signs that fellow roofers may be struggling – and what better way to do it than over a brew, especially a big one.”

He continued: “We are all acutely aware of the mental health crisis within construction. Suicide rates in the sector were already at one per day before the COVID pandemic, according to ONS figures, and it’s widely accepted that these have worsened to closer to two per day.

“At Band of Builders, we see the struggles of our colleagues within our community on a regular basis and see peer-to-peer support as vital to addressing this crisis. That’s where the Big Brew comes in. By encouraging people to do such a basic thing – sharing a brew – we want to create a space where tradespeople and others in the sector can share experiences, break down taboos around mental health and support one another. The Big Brew isn’t just about a few one-off events but about creating something long term that will address one of the biggest issues in our industry all year round.”

What the Big Brew will fund

Anyone can host a Big Brew – merchants wishing to register to host their own events can visit to find out more. Hosting a Big Brew will offer a place for people to meet and share a cuppa. It will also help raise funds to provide a range of mental health support services aimed at members of the UK construction industry and focused on supply chain companies, small businesses and the self-employed, who were recently discovered to be at higher risk than those working in larger organisations.

These support services will include:

  • Funding dedicated industry mental health support lines;
  • The provision of interim counselling services to support members of the UK construction industry;
  • The provision of counselling support for BoB beneficiaries and volunteers;
  • The provision of 300 free mental health awareness course places for small and medium-sized businesses and the self-employed. BoB will also work with fellow construction charity The Lighthouse Club and partners on the Beacons campaign, which aims to increase the provision of, and access to, regional peer support groups.

 Know your wellbeing STATS

Peter Cape added that, as part of the campaign, the Big Brew will encourage tradespeople to remember their wellbeing STATS and support one another:

S – Support each other

T – Talk about it

A – Always ask twice

T – Take it seriously

S – Stop the cycle

He said: “Wellbeing STATS around mental health are vital, and we hope that the Big Brew will be a way for merchants to start opening up, even just a little bit, because we all need to do everything we can to start reversing the mental health crisis in the construction sector.”

Support the Big Brew at

Initially formed in 2016, Band of Builders is a registered charity (charity number 1182283) that helps members of the UK construction industry who are battling illness or injury. It does this through the completion of practical projects.

For each project, volunteers come together to help their fellow tradespeople through renovations or repairs that make a real difference to their lives. Cher’s Project, set to take place in October 2021, will be BoB’s 20th project.

For more information on how to become a member or how to apply for help from Band of Builders, visit

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