The National Buying Group (NBG) has revealed a new logo and strapline, with its partners the first to see the rebrand during the group’s annual partner event.
Over 100 partner representatives gathered at the famous Midland’s golfing resort, The Belfry, to discuss key strategies and to get a first glimpse at the buying group’s refreshed logo and strapline.
The annual partner event gives partners the opportunity to vote on important decisions by discussing NBG’s key strategies and share their input on its future direction.
During the event, board members revealed the refreshed logo and new strapline, ‘Building Strong Brands’. Inspired by the theme of NBG’s last annual conference in November 2018, the strapline highlights the groups commitment to championing brands, both for local, independent NBG merchants as well as the products and services of NBG suppliers.
Managing Director, Nick Oates, said: “We wanted to create a refreshed logo and strapline that would make NBG stand out from the competition. The reason we have chosen to focus on the strapline from last year’s conference is that not only did it receive positive feedback from partners and suppliers, but it also explains what NBG does and stands for in the simplest terms.
“We wanted to show our commitment to our partners and suppliers by highlighting the fact that NBG operates with the aim of building stronger relationships and brands at its heart. We’re really excited about our new look and from now on, it will be at the forefront of everything we do including our website, social media channels and events.”
For more information, visit www.nationalbuyinggroup.com.