The new Virtual Showroom from PJH has been launched to bring to life its extensive Bathrooms to Love portfolio in 3D, allowing users to explore the showroom in detail, zoom in on specific products and view room displays in three-dimensional reality.
The new digital “shop window” investment is described as another tool in the company’s “post-COVID e-tail suite” and takes customers on a journey through the PJH showroom in Cannock as well as allowing them to explore its very latest bathroom ranges, including new collections recently launched.
This ensures that PJH’s nationwide network of sales representatives can support independent stockists – many of whom cannot always make the visit to the centrally located showroom, or were unable to visit due to lockdown restrictions – in accessing new product launches and aspirational displays for themselves.
In addition, the virtual showroom also allows products to be showcased far more realistically than is possible in a brochure, allowing stockists to visualise room sets and displays and provide inspiration about how they would appear in their own showrooms.
Sally Hough, Multi-Channel Marketing Manager, said: “We developed this new sector benefit in partnership with our retail customers and sales team, and it forms another important part of the PJH package of services designed to help make our customers’ businesses a success. Feedback has been incredibly positive. Many have reported on its high-quality graphics and links as well as its intuitive interface that simplifies the ability to explore different collections and displays, to help select products and demonstrate the best way to showcase them in retail showrooms.”
Sally continued: “It’s not a replacement for more traditional sales and face-to-face relationships, but rather it is an additional sales tool to work in harmony with all our interactions with the customer. As with our ecommerce Partners Portal™ platform, the virtual showroom is just another example of how we at PJH are continuously investing in the latest digital technology and embracing the new hybrid approach to business, that is ultimately of benefit to our customers.”
In addition, for those who already own a virtual headset, PJH says the virtual showroom experience can be yet more immersive and interactive, allowing greater movement around displays and products. Going forward, the company says it will continue to invest and explore in taking the software further, focussing on integrating it further into PJH’s online channel and extending its access.
For further information on the new PJH Virtual Showroom, contact your local PJH sales development manager or visit www.partners.pjh.uk