Primaflow F&P’s Customer Rewards scheme returns

Primaflow F&P’s Customer Rewards scheme returns

Primaflow F&P has announced the return of its Customer Rewards initiative with this year’s programme offering eight times more reward items, as well as the option to claim multiple rewards as they are earned.


Until 31st August, the wholesaler’s merchant and retailer customers will have the opportunity to earn points for every £1 spent on products, across all ranges.


These points will then accumulate during the promotional period and can be redeemed against a range of Rewards, across four categories.


The four categories cover Technology (with items including iPhones and TVs), Lifestyle (from luxury BBQs to high-end watches), Experiences (including theatre breaks and trips to destinations including New York, Paris and Dubai) and Team Events (including cocktail workshops and hospitality race days).


Tim Ramsey, Primaflow F&P’s Head of Marketing, explained: “Our core mission at Primaflow F&P is to deliver more for our customers, and this initiative aligns perfectly with that. Our customers need expend no additional time, resource or effort: they simply place orders as usual, reaping the rewards as they go.


“We launched the scheme last year to an enthusiastic reception, and since then have been working closely with customers to enhance the key elements. As a result, we have broadened the scheme in all directions: we’ve extended the run time, built in the option to redeem multiple Rewards, as well as to claim throughout the promotion without having to wait until the closing date – and, crucially, we’ve added in 75 new Rewards, to give customers a rich variety of options.”


Tim continued: “In addition to the many items that can be claimed for individual use, we have also selected a wide range of Rewards that can be shared by whole teams or offices – such as pool tables and coffee machines, as well as events. And we have removed the previous ‘group booking’ restriction on experiences, so that they can now be booked individually – thus giving customers increased flexibility.”  


All Primaflow F&P customers across the UK have been automatically entered into the scheme for free, and can activate their account via Once enrolled, customers will gain access to a promotional brochure and website – as well as a personalised accumulator, to keep track of progress.


Under the revised initiative, customers can now redeem rewards as soon as they have been earned, with no obligation to wait until the closing date.

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