ROYD Tool Group completes acquisition of Optimaxx

ROYD Tool Group completes acquisition of Optimaxx

ROYD Tool Group has announced its recent acquisition of Optimaxx, the third addition to the company’s portfolio.

Optimaxx will join SMART’s multi-tools, blades and accessories and ACER’s professional construction marker range.

Based in Essex, Optimaxx was founded in 2014 and ROYD hopes to take the brand even further by utilising industry expertise and experience gained through its other additions.

Norman Shimwell, Managing Director of Optimaxx and now UK Business Development Manager for ROYD Tool Group, commented: “The acquisition is a really exciting progression for Optimaxx and its outlook for the future is very positive. Now with ROYD Tool Group taking the brand to the next level, I’m confident Optimaxx products will get them recognition and growth they deserve.”

The acquisition was finalised throughout June 2018 and became official on 1st July, with ROYD now hoping to introduce Optimaxx to its 2000+ UK trade merchant customer base.

Roger Murphy, ROYD Tool Group’s Founder and Managing Director, said: “We’re very pleased to bring such an innovative product into our portfolio, one that we genuinely believe is the best in the world and has all the hallmarks of a market-leader. This, alongside ROYD’s resources and focus on customer service, we believe will deliver an unparalleled offering for both trade merchants and end users.”

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