Selco Builders Warehouse has been announced as an official partner of what could be one of the biggest movies of 2018.
The merchant chain is one of a small number of businesses to be partnered with King of Thieves, which stars Michael Caine, Jim Broadbent, Tom Courtenay, Ray Winstone, Paul Whitehouse and Michael Gambon to tell the incredible true story of the Hatton Garden robbery.
The film hit cinemas on September 14 and Carine Jessamine, Marketing Director at Selco, said: “This is going to be a massive film about an amazing real-life story which created headlines worldwide. We saw this partnership as a great opportunity for us to tap into our target audience and to promote Selco right across the country. We’re sure this film will be a huge success and that our loyal customers – the hardworking tradespeople of Britain – will love it.
“We are growing all the time as a builders’ merchants, with a network of 66 branches across England and Wales, as well as a strong digital presence including a fully-transactional app and Click & Collect service. It’s great to be involved in this film and raise our profile still further.”
Selco has capitalised on its association with the movie by running a series of promotional tie-ups, including a competition to win a pair of tickets to the UK Premiere in London’s Leicester Square.