Sign up to IBC Buying Group’s 2022 charity bike challenge

Sign up to IBC Buying Group’s 2022 charity bike challenge

Are you looking for a new challenge? Has the pandemic inspired you to tick off your bucket list and make every day count? IBC Buying Group is looking for cyclists among its Members & Supplier Partners who would like to take on a real challenge during May 2022 – cycling the entire length of the UK from Lands’ End to John O’Groats as part of a team led by IBC Managing Director Dave Robertson.

The lockdown this year meant 2021’s #IBCBikeChallenge had to be virtual, but the industry united behind the challenge in March as Dave and his fellow cyclists, walkers, runners and supporters cycled more than 1,000 ‘virtual’ miles – and next year IBC is doing it for real.

The aim is to bring together a team of 30 cyclists – you can be a dedicated rider or an enthusiastic amateur looking for a challenge – to sign up to join IBC’s 2022 team and have a great time, meet new people from across the industry and raise as much money as possible for an amazing charity.

The entire 10-day event will be covered on social media, with regular updates and PR coverage for everyone taking part to help raise awareness of this incredible attempt and encourage people to donate.

The #IBCBikeChallenge will be supporting Unitas, an independent charity and purpose-built youth centre in Barnet, North London. Unitas supports young people aged 8 to 19, and up to 25 for those with additional needs, by giving them a fun and safe place in their local community where they can seek support and learn vital life skills to give them the best possible start in life.

Dave said: “I have been fortunate over the years to be part of many charities’ cycle events and this challenge is the epic event that all road cyclists have as a must-do on their bucket list. In the past I have found the trips build lifetime friendships and memories, so I can’t wait to get the team signed up for this 2022 challenge.”

To find out more or to sign up, contact Dave Robertson at

For more information about the benefits IBC Buying Group can offer to independent merchants across the UK, visit or call 01327 317602.

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