Stuart Turner discusses boosting merchant relationships

Stuart Turner discusses boosting merchant relationships

PBM reports on the relationship between Stuart Turner and Williams & Co, which have worked together since 2015 to provide a quality, reliable, pump solution for the trade.

Strong, collaborative relationships between merchants and suppliers are vital to business success on both sides — and importantly provide trade customers with more opportunity to access stocked products as and when they are needed. 

Founded by Mick Williams in 1972, Williams & Co is a strictly trade-only merchant, specialising in the sale of plumbing and heating supplies. Multi-award winning, the 38-branch strong company delivers 7 days a week, 364 days a year, to a variety of customers across England and Wales. It was placed 17th on PBM’s most recent ‘merchant countdown’.

In August 2015, the business sought to add further water boosting solutions to its then-current offering, recognising its customers were increasingly in search of solutions to create stronger water pressure.

“We wanted to provide our installer customers with a range of high quality products that solve a range of issues they face in their day-to-day work,” explained Micky Goddard, Commercial Manager at Williams & Co.

“Our strategy is to partner with suppliers who we trust, are leaders in their field and that provide excellent quality products. We have listened to customer feedback to ensure we stock products that fit our requirements for quality whilst also serving their needs, by providing a solution for a common end-user issue.”

As such, Williams & Co partnered with Stuart Turner. Stocking the Monsoon, Showermate, and Mainsboost, ranges, these products allow installers to ensure their customers’ water pressure remains uncompromised regardless of the situation.

For example, if a customer relies on mains water to their property and is undertaking a loft or basement conversion, or extension, additional water outlets may struggle on the existing water system. In this instance, a Mainsboost system is said to provide a simple, cost effective solution. Installed directly onto the incoming mains water supply, they increase water pressure and flow rates — allowing multiple outlets to be used simultaneously within a property.

A change of boiler could also cause water pressure issues. The potential loss of water pressure is often not considered when recommending a change to a combi boiler and yet can significantly affect the end-client experience. Indeed, one of the most common complaints boiler manufacturers receive following the installation of a new combi boiler is that the water pressure has been negatively affected — which is actually not caused by the boiler itself. In most properties, Stuart Turner says the Mainsboost Flomate range can provide a solution.

The range is designed to fit into any standard  kitchen cupboard and can deliver up to 30 litres per minute at 3.2 bar pressure dependent on the chosen model. The range is provided ready to install, simply connects directly to the incoming mains and doesn’t require any onsite commissioning.

Since taking stock of these products, Williams & Co says the feedback from its customers has been positive. Micky concludes: “Stuart Turner is always available when we need them. Backing from our manufacturers is vital so that we can confidently provide the best solutions to our customers, and we always receive plenty of support from the dedicated technical team.

“We enjoy the relationship that we have built up with Stuart Turner, and we very much hope that this continues into the future.”

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