To stand out in a competitive market, a supplier’s merchandising and point of sale materials need to make an instant impression in store. PBM considers the eye-catching approach being taken by Beaverscrews as it launches the brand into the UK market.
With a display unit known as ‘the Lodge’ as its centrepiece POS offering, Paul Gordon, MD of Beaverscrews, believes that merchants and their customers simply won’t fail to notice the new kid on the block in the crowded screws and fixings arena.
The company has announced it will be launching to the UK market with a major trade marketing campaign beginning in October 2019. The launch programme has been designed to quickly build strong brand awareness amongst the trade, explaining the many technical features of the new product and clearly illustrating how the waxed screws easily and efficiently ‘eat through wood’ like their dam-building namesakes.
To achieve the goal of quickly becoming a firm favourite amongst builders, Paul says that much emphasis has been placed on supporting stockists through the creation of a striking packaging design and creative Point of Sale materials to ensure maximum impact in-store. A core part of this philosophy is the firm’s Lodge display unit, which is available to all stockists.
Paul says that, for the merchant, Beaverscrews offer an added value sales opportunity at attractive margins. Furthermore, stockists will be listed on an interactive map on the company’s website to encourage trade interest, which is then re-directed back through to the merchant.
