MRA Research, the specialist research division of full service marketing agency MRA Marketing, has been shortlisted for three awards in this year’s Construction Marketing Awards (CMA).
All three finalists are nominated for ‘Best Use of Research & Insight.’ They include the Builders’ Merchant Building Index (BMBI), which was set up by MRA in partnership with GfK and the Builders Merchants Federation; Hanson UK on its bench-marking and regular customer satisfaction surveys for cement; and Lakes Showering Spaces, tracking awareness, perceptions and insights into the shower enclosure market.
MRA Research, known as Rigby Research before its recent re-brand, is one of the UK’s longest standing research and insight companies solely serving construction, building materials and home improvement markets.
Lucia Di Stazio, Managing Director of MRA Marketing says: “We’re delighted that three out of the four finalists in the Best Use of Research & Insight category are MRA entries. Our research division has gone from strength to strength in the last two years, and the nominations demonstrate our commitment to high-level insight and fact-based marketing.”
The Builders Merchant Building Index (BMBI), a joint enterprise between GfK, the Builders Merchants Federation (BMF), and MRA Marketing has been shortlisted for the Best Use of Research & Insight award in the prestigious Construction Marketing Awards (CMAs).
Having previously won an award for Best Product Launch in the 2017 CMAs, the BMBI’s nomination is in the Best Use of Research & Insight category, which celebrates research and insight that has made a real difference, highlights the continued success of the index and its recent achievements.
One of the main objectives of the BMBI was to become a leading source of reliable RMI data for construction, recognised by Government, economists, business and the media, within five years of its launch. Four years on, this was reportedly achieved ahead of target. Since July 2019, BMBI has been a regular feature of the Government’s Department for Business, Energy and Industrial Strategy (BEIS) monthly construction update. The BEIS update includes highlights from the BMBI report alongside other leading data providers, such as the Office of National Statistics, IHS Markit, the Construction Products Association, Experian and the Bank of England.
BMBI, a brand of the BMF, has achieved extensive media coverage over the past twelve months, securing more than 200 appearances in trade media across the wider construction market. It also reaches national media, including a reference in The Sunday Times. During 2019, BMBI’s expert panel also became the construction industry’s authoritative voice on Brexit with BBC News seeking to interview BMBI Experts on their preparations for Brexit and its likely effects on their businesses.
The CMAs are the only awards of their kind and are a national measure of excellence in construction marketing and business development, including research and strategy. MRA Marketing is currently at the top of the agency league with the most awards. Including being a finalist for these three awards, MRA secured a total of nine nominations in this year’s shortlist.
Ibstock is a finalist in two categories at this year’s Construction Marketing Awards.
The manufacturer of clay and concrete building products has been shortlisted in the ‘Best Branding and Positioning’ category for the successful launch and implementation of the company’s new brand identity: Ibstock – At the Heart of Building. The company will also be competing for the ultimate accolade in the ‘Marketing Team of the Year’ category.
Annette Forster, Group Marketing Director at Ibstock, said: “The Construction Marketing Awards are the construction industry’s ‘Oscars’ – shining the spotlight on marketing excellence, so we are absolutely delighted to have been shortlisted in these two standout categories.
“As a business, Ibstock has evolved dramatically over the last few years and the challenge for our marketing team has been to maintain and enhance Ibstock’s market position, whilst successfully communicating the added value and service excellence the company provides. Being shortlisted for this year’s awards is testament to the efforts, energy and innovation of the marketing team, who have gone above and beyond, so I’d like to thank them all for their hard work and commitment. We’re looking forward to celebrating with our industry peers at the awards ceremony in November and wish everyone that has been shortlisted good luck on the night.”
The gala dinner for the Construction Marketing Awards 2019 will take place on 28th November at Hilton London Bankside.
View the full CMA Shortlist 2019 at www.cmawards.co.uk/2019-shortlist.
