ArtificialGrass.com and Evergreens say that its latest single polymer, 100% circular artificial grass innovation will “rock the market”.
Evergreens UK Group – which supplies the independent merchant sector via its ArtificialGrass.com brand – says that futureproofing the artificial grass marketplace means facing the challenges of circularity and recyclability head on. The firm believes it is leading the march forward by revealing its UK-exclusive collaboration with LimeGreen and the launch of its “fully circular, single polymer, single DNA” ONE-DNA artificial grass for 2023.
Made from just one raw material, the new ONE-DNA formula is said to have a significantly lower carbon footprint, using less energy in production and hitting the “ultimate goal in recyclability” when cleaned at ‘end of life’, namely 100%. A single polymer means a single recycling method at a single recycling facility, using less energy.
The company says this unique formulation means clean single DNA lawns can be recycled at local facilities and reused as high value artificial grass or similar value products, time and time again. Any cut waste from the new installation can go straight back to the manufacturer to be recycled and reused afresh.
More importantly, asserts the company, its availability “starts the conversation about circularity and recycling of high value plastics with a view to opening up pathways that, until now, simply did not exist”.
Evergreens UK Group Sales and Marketing Director Andy Driver states that he is eager to extend the company’s sustainability commitment and is formulating a number of additional initiatives moving forward. He said: “We are really excited to be able to share our plans for products with 100% circularity, launching in collaboration with partners LimeGreen. This new range resolves end-of-life issues and opens a whole new dialogue across the industry. But we acknowledge there is more to be done – this is just the first step in our mission for change as part of our Evergreener programme for 2023.”
