Following the success of last year’s ‘Breakfast with ForgeFast’ campaign with high-street bakery giant Greggs, ForgeFix is coming back to the market and enticing merchants to sign up to a new promotion that is “bigger, better and lasts for longer.” Rebecca Fortescue-Halliwell, the supplier’s Marketing Director, explains the advantages for builders’ merchants who participate…
In September 2024, ForgeFix launched the Breakfast with ForgeFast campaign, offering every person who bought a promotional tub of ForgeFast screws a drink & breakfast at Greggs. The response was astounding and over the course of the campaign hundreds of independent merchants signed-up, tens of thousands of tubs were sold, and more than 50% of participating merchants placed repeat orders to take advantage of its popularity.
This campaign was successful because the initiative helped independent outlets increase their market share, while being able to maintain their market price by adding value. As a result, the campaign created user demand and raised user awareness which in turn increased dealer sales and, crucially, profitability.
ForgeFix has now taken all of the best bits of the successful Breakfast with ForgeFast promotion and come up with something that is both bigger and better — Pick n Fix! Building on last year’s model, ForgeFix has again teamed up with Greggs for the campaign, but instead of just offering customers breakfast, this time round a range of breakfast, snack and lunch items will be available.
In addition, the campaign — which ran for six months last year — is being extended and will run for nine months this time around, which means a longer period for purchases and redemptions but also ensures additional opportunities to maximise the number of product demos and in-merchant training sessions that ForgeFix provides.
As with last year’s campaign, every tub is a winner, so each sale of a promotional ForgeFast will carry a voucher for a prize which is redeemable at any Greggs outlet across the country. After purchasing a ForgeFast tub and receiving their Pick n Fix voucher, customers then simply scan a QR code and ‘spin the wheel to reveal’ the type of Greggs reward they win — a breakfast roll, savoury bake or lunch sandwich — which they can then redeem in a store.
The opportunity for merchants
Merchants who want to be part of this sales-generating campaign simply need to place an order with the company for the Pick n Fix promotion and they will then receive a full range of supporting marketing materials.
This will include a Point of Sale branded tub stand, branded stand wrap, marketing posters and a full digital media toolkit. The digital media toolkits have proven to be particularly popular aspect of the merchandising associated with these campaigns, as they can be shared on social media channels by both branches and the brand — and due to the nature of the promotion, social media traction has been significant.
“The campaign is being extended this time around, which means a longer period for purchases and redemptions but also ensures additional opportunities to maximise the number of product demos and in-merchant training sessions.”
One of the main incentives for merchants is the huge potential to serve existing customers and also win new business, as explained by Spencer Townsley, Merchant Stock Manager at Kellaway Building Supplies. The business participated in the initiative last year and will be signing up for Pick n Fix, with Spencer stating: “The success of last year’s campaign far exceeded our highest expectations, so we’re looking forward to being a part of the new Pick n Fix campaign.
“Across all of our merchant sites, the feedback from customers has been hugely positive. It has introduced new customers to the ForgeFast brand and we have now extended our offering to include more ForgeFast products.”
Elite performance
Many stockists will already be familiar with the ForgeFast range itself, which boasts the most comprehensive and high-performance range on the market, with 320 different screw sizes. More widely, ForgeFix delivers an extensive range of fixings, and caters for every budget and application by offering core product lines under its ‘good’, ‘better’ and ‘best’ standards.
And sitting at the top of this range, ForgeFast offers 12 different types of fixings, as well as an exceptional line of Pozi headed screws, and recently introduced colour coded packaging allows users to easily identify the right product for any application. Furthermore, the Pick n Fix ForgeFast products again come in reusable plastic tubs, which the company introduced in response to demand from builders and end users who found the tubs to be excellent for storage and in transit.
Click here for more information on the campaign and how to sign up.
