Experience shows that customers value sales staff who have been carefully trained to deliver product information and installation advice. Developing product knowledge and practical skills gives staff the confidence to sell more effectively, delivering tangible results.
With this in mind, Dunlop, the specialist manufacturer of tile adhesives, grouts, finishing and decorating products, has launched a host of free training courses for merchants and their staff at its newly opened Innovation and Technology Centre in Stoke-on-Trent.
Led by Dave Rowley, Dunlop Training Manager, and members of the company’s technical team, courses include product training, NVQ retail modules and practical workshops.
“Training is a key priority at Dunlop, and we believe it is important to give merchants and their staff the opportunity to learn about our products and enhance their skills,” commented Dave.
“All training takes place at our state-of-the-art, purpose-built Innovation and Technology Centre with its practical training bays, demonstration auditorium and conference rooms providing the perfect training facility for all of our courses.”
Merchants can take advantage of Dunlop’s bespoke training for retail staff, providing them with the skills and knowledge to sell adhesives, grouts and other tiling products with confidence and gain qualifications along the way.
Courses include:
- TTA Retail NVQ Material Training Programme — provides course delegates with evidence to submit for assessment towards the Tile Retail NVQ by the TTA.
- Product Champion Programme — a practical and theoretical training course on the tiling process from background preparation to classifications, standards, adhesives, grouts and sealants.
- Bespoke Training — pick and choose modules to suit the requirements of staff from complex techniques to specific product training.
All courses for retail staff are free and include practical and theoretical training on tile types, background preparation, fixing methods, products and more.
Retailers have the option to pick and choose the modules that suit their requirements, ensuring that their training experience is tailored to meet their needs.
On completion, all delegates will receive a selection of Dunlop merchandise.
Debi Boulton, Brand Manager at Dunlop, said: “Merchants should take advantage of these courses to give their staff the best opportunity to sell better, helping to increase margins and market share”.
“Not only are our courses free, merchants can tailor courses to meet the needs of their staff. Thanks to our flexible approach, we can build half day, full day or even two day courses. Get in touch now to see how we can help you.”
For more information on Dunlop’s extensive range of training courses, costs and available dates, email training@building-adhesives.com
