Counter talk – Professional Builder

Counter talk – Professional Builder

Use PBM’s unique insight into the buying preferences of the nation’s professional builders and contractors to make more trade counter sales.

For over 40 years, Professional Builder magazine has been the favoured publication of the building trade. The mag is a vital link between the sector’s manufacturers, merchants and the trade itself, as readers can check out all the latest industry news, feature articles and product tests — in addition to a host of giveaways and competitions.

With its unique distribution mechanism of pick-up via the trade counters of the nation’s leading builders’ merchants, PB readers are actively looking for info on the latest product innovations to help them complete the job at hand — purchasing the materials from their favourite stockist.

Beyond this, the link between PBM and its sister publication means that, each month, we can tap into this relationship to bring merchants real-world insight into the buying habits of your trade customers along with the sales messages and current campaigns of trade suppliers.

PBM takes a closer look at some of the stand-out products from the latest issue.


EB25 Sealant and Adhesive

Launched with a flourish to mark the company’s ’25 years of expertise’ in the sector, Everbuild’s EB25 combines flexibility with bond strength by using a unique polymer blend. Suitable for use both indoors and outdoors, the manufacturer claims the solution can be used on virtually any material in most weather conditions and can even be used underwater.

Once cured, the product is resistant to mould, temperature extremes and chemicals.


Cromar Building Products

Liquid Roofing System

A new roofing system from Cromar has been created to resolve the time-consuming issue roofers face of having to strip back roofs before applying a liquid system. The styrene-free Flexiglass System can be applied onto roofing felt, asphalt, single ply membranes, metals and existing liquid applied systems.

The product is UV stable, storm proof, frost proof, impact resistant and foot trafficable.


MDF Range

Claiming one of the most comprehensive ranges of MDF products currently available, Norbord’s CaberWood range of Medium Density Fibreboard is available in five grades. These range from the basic lightweight general purpose grade, MDF Trade, to MDF Industrial — a hard-working, deep routing, moisture-resistant product with uniform density all the way through the board.



Weatherproof Underlay

Waterproof and tear-resistant, Permo extreme RS SK2 underlay from Klober has been designed for use on low pitched roofs and is suitable for profile tiles pitched at 12.5° or more, slates at 15° and 22.5° for plain tiles.

It is manufactured from a bondable two-layered underlay with a shrink-resistant TPU coating on a robust PES (polyethersulphone) fleece which allows vapour to escape, while keeping rain water out.



Tile Adhesive

Designed for installing porcelain, ceramic or natural stone tiles in external areas such as patios and terraces, Dunlop Large Format and Natural Stone Adhesive is pourable and rapid-setting in only three hours for fast-track project completion.

Water and frost resistant, it can be applied up to 25mm thickness — making it suitable for fixing tiles/slabs of uneven thickness and uneven surfaces.



Bathroom Panels

Nine new designs have been added to Fibo’s range of panel designs and colours, reflecting design trends for marble and natural stone effects, soft greens and neutrals. Four further panels (sea blues and greys) have also been introduced to the UK.

The new designs are available with and without grouting lines for a tile effect or a seamless panel wall.



Dowsil 785N Sealant

With the launch of a new acetic acid-free version of its popular 785 product, the new Dowsil 785N is described as a breeze to use — even in confined spaces. Now the new low-odour, neutral cure version offers all the old performance, appearance and gunability without the smell. So even in the tightest en-suite, or cramped shower cubicle, Dowsil 78N is a pleasure to use.



Trade range

PlastiKote’s new Trade range is for the professional builder and decorator with an assorted collection of easy-to-use, quick-drying, fit-for-purpose aerosols. There are 34 trade products available including paints and primers, along with more functional and technical products such as adhesives, damp seal and stain block.

Every can carries clear and practical usage instructions with the cap indicating finish and colour. All the paints are quick drying acrylic and can be used indoors and out.


Dulux Trade

Interior Paints

In order to help builders achieve longer lasting results on their jobs,Dulux Trade has launched new formulations of its DiamondMatt and DiamondEggshell paints. The two emulsions are said to now be 50 times more durable than standard trade emulsions, with enhanced protection against scrubs, scuffs and stains to stand the test of daily wear and tear in high footfall commercial and domestic areas.

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