Ferroli
Bluehelix
Ferroli’s advert focuses on quality and how this is embedded into its new Bluehelix Tech RRT Condensing combi & system boilers. The clue is in the name with the reference to helix, showing how its structure ‘has quality in its DNA’.
It is available in a variety of outputs and can operate on natural gas and LPG without the need for a conversion kit, whilst the ad also details the range’s 10 year warranty, again showing the company’s confidence that it is a quality boiler. An ERP A rating cements the claim further.
Resideo
ST9000 and Sundial RF2
Showing off the versatility of its ST9000 and Sundial RF2 ranges of timeswitches and programmers, Resideo, maker of Honeywell Home heating controls, hopes to highlight how it can offer something for everyone.
Keeping the ad stripped back, the focus remains on the products themselves which aim to ensure customers can remain in control of their heating system. It also includes the strapline ‘Proud to be Professionally Installed’ which shows Resideo’s dedication to the professional installer.
www.heatingcontrols.honeywellhome.com
Nu-Heat
FastDeck
Reminiscent of your favourite retro racing computer games, Nu-Heat’s ad encourages people to ‘outrun the competition’ with its next-generation underfloor heating, FastDeck. Fast by name fast by nature, the ‘completely dry, combined UFH and floor deck’ system neutralises the need for long drying times and drawn-out installations.
The green car wizzes through the ad leaving behind a scorching trail as it races to become the UFH champion. The imagery symbolises the fast nature of this product and manages to clearly embody the message behind this ad.
Wirquin
Neo
Two in one for this advert which not only depicts Wirquin’s Neo product — the new generation of basin and sink traps — but also highlights the company’s Win a Van promotion. Clearly identifying all that is key with the Neo — including a leak-free guarantee, quick installation and no noise or smells — the product image takes centre stage.
Offering PHPI readers that little extra incentive, the supplier’s win a van promo is flagged up with readers encouraged people to follow the hashtag to discover how they could drive away with this fantastic prize.
Worcester Bosch
Beautiful Beast
Worcester Bosch delivers a bold statement with this ad which describes its new Greenstar 8000 Lifestyle range as both ‘beautiful’ and a ‘beast’. Combining these typically juxtaposing ideals into its new boiler range is achieved by matching sleek, good looks — units are available in a choice of white or black, along with the option of silver flues — with the promise to deliver power, with outputs up to 50kW for combi and regular models.
Smart connectivity and an intelligent filling system add to an array of key features and benefits.
