In a move said to take its inspiration from the branding and marketing of consumer products, Superglass has revealed vibrant new packaging for its range of glass wool insulation products.
Made from up to 84% recycled glass, Superglass insulation is now available on the shelves of builders’ merchants nationwide in eye-catching, colour-coded new packaging.
Bob Dalrymple, Head of Marketing at the Stirling-based manufacturer, said: “One look at the new Superglass packs, and you can see that everything has changed. Our bright, colour-coded packaging is designed to make it easier to pair a product to its application. The design employs simple graphics to show each product’s features and benefits while the strong colours make sure they’re easy to find and identify.
“For as long as I can remember, trade products — particularly within construction — have only ever considered branding and packaging as an afterthought. Our new visual identity, however, applies the principles of branding and marketing — that consumer products do so well — to our insulation. Like all construction product manufacturers, we take great care in making our product, so why shouldn’t we echo that in their presentation?”
Bob added: “The new packaging is the latest development in a programme of improvements we’re making to our products, processes and service. It is all part of our innovative approach to insulation we call Intelligent Environments — using technology to optimise living and working environments, save energy and create a brighter, smarter future.”
