Lafarge Tarmac has launched a UK-wide competition to encourage builders to buy quality products from their local merchants.
Every builder who purchases a premium cement product in plastic packaging with the iconic Blue Circle branding from a merchant before the end of June can register online to enter the competition. Three members of staff from the store that sells the winning product will also get to join the lucky winning builder on an incredible VIP experience.
This is the latest Lafarge Tarmac initiative that aims to support merchants up and down the country by providing builders with an incentive to visit their local merchant and make a purchase. Lafarge Tarmac’s packed product range is at the centre of the competition and includes a variety of specialist products that have been developed for specific tasks, such as fixing fence posts, repairing concrete or laying patios.
The company has also begun rolling out brand new packaging across its whole packed product range. The updated design continues to use the familiar yellow as a base colour and includes the famous blue circle motif in its centre. Additionally, each specific product features a distinct colour to set itself apart from the rest of the range, such as blue for Mastercrete, red for Postcrete and green for extra-rapid cement. Both bagged products and the popular tubs range come in this new design.
Mike Lomax, Marketing Communications Manager at Lafarge Tarmac, said: “We are hugely excited to launch our new competition. We want to support merchants and reward their loyalty by helping them drive customers to their stores and incentivise them to complete a purchase there and then.
“This also provides us with a great opportunity to put the spotlight on our updated bags and tubs that, while having received a sleek new design, still come with the same high-quality products our customers always expect from us.”