‘Loyalty schemes’ for merchants are a great way of incentivising sales. Often driven by individual supplier companies, the NMBS Professional Points scheme offers redeemable rewards on behalf of multiple manufacturers and the initiative is now said to be easier than ever to benefit from. PBM reports.
NMBS’ already successful Professional Points scheme is enjoying a new lease of life thanks to the launch of its all-new website. The new site — www.professionalpoints.co.uk— has been designed to be even easier to navigate while offering all the features and benefits NMBS members have come to expect.
Through the loyalty scheme, merchant members receive a point for every £10 spent with participating suppliers. These can then be redeemed online for products such as electrical items, power tools, workwear and sporting equipment. The likes of Makita, Spear & Jackson, Redring, iTP, Methven, Midland Lead and Reisser are already signed up, with new suppliers joining the scheme all the time.
Around 800 of NMBS’ merchant members currently take advantage of the scheme, but NMBS believes more will be encouraged to do so thanks to the improved functionality of the redesigned eCommerce site.
Nicola Harley, NMBS Marketing Communications Manager, explained: “We’ve created an intuitive site that is easy to use and designed to offer the same simplicity and straightforward user journey as other eCommerce sites our members will be used to using. This will encourage more of our members to go online and redeem their points.”
The site has been built on the popular Magento industry platform, which gives it additional familiarity for users who will already be used to using other sites based on the platform.
The loyalty scheme is open to all NMBS members, who can redeem points by logging into their online Professional Points account. Once logged in, they can see their current points total and browse the products available to redeem their points against. Merchants are also able to view their previous orders online, and can manage their own login and password details. For those members who don’t already have an account, signing up is easy at www.professionalpoints.co.uk.
Features that have been introduced with the latest version of the site include improved search functionality and product categorisation, all introduced to make it easier for users to browse the products that are available and navigate quickly to the ones they are most interested in. Once the order has been placed, most are delivered to the merchant within five days.
The new site is responsive and has been optimised for use on mobile devices, tablets and desktop computers, so that merchants can use and access their accounts on the move, whenever and wherever they wish.
Nicola added: “Once our merchant members have signed up for a Professional Points account, they can receive points every time they place orders for products they were going to purchase anyway. It’s another way that NMBS is rewarding our independent merchants, bringing them even more added-value benefits alongside the core services that we provide for our members every day.”
Once again taking place at the Ricoh Arena in Coventry, the NMBS Exhibition is the premier buying and selling event on the independent merchant calendar. With over 300 suppliers and manufacturers set to exhibit at the show, merchants will be able to take advantage of a range of special offers, additional rebates on ‘on the day’ deals.
