As spring fast approaches, Forest Garden is urging merchants to utilise the company’s new suite of digital assets. Over 20 new videos have been created to arm stockists with a wide range of tools to drive sales, as well as offering consumers access to valuable information to help them throughout the buying process.
Forest’s new range of digital assets includes 23 lifestyle and product-focused videos, which can be accessed from the company’s website at www.forestgarden.co.uk or via its YouTube channel (Forest Shows You How). Forest Garden customers can also download the videos from its marketing suite portal to embed on their own websites, or add to video and TV displays in store to further drive interest and educational content at the point of purchase.
The new video content — ranging from one to six minutes in length — features buying guides, practical hints and tips, step-by-step installation guidance, inspirational style advice and information, all led by BBC Radio 4’s gardening expert, Matthew Biggs. Forest’s entire product portfolio is catered for including sheds and fencing, arches and arbours, gazebos and pergolas, furniture, decking and trellis, grow-your-own essentials and the latest range of log cabins.
Forest’s Marketing Manager, Andrew Bendall said: “By introducing this selection of digital assets we hope to help provide our customers with useful content that reflects in improved sales, whether in store or online. Additionally, we want to help to inspire the consumer, enabling them to make an informed buying decision, as well as supplying them with other information such as post-purchase maintenance and optional extras to encourage add-on sales.
“Our digital content is ready and waiting for retailers to take advantage of. We’ve already had fantastic feedback from those that have already started to use content both online and in store, and hope to see many more retailers coming on board.”