Geocel has relaunched its popular Mate range, including all its Trade Mate and Joiners Mate products, in all-new packaging. An extensive portfolio of professional sealants and adhesives, the Mate range was created to “provide a go-to solution to tackle every challenge a tradesperson might encounter on site.”
A mainstay of Geocel’s product line up for more than two decades, the company says that the primary aim of the comprehensive Mate range is to offer easier product selection for users with each of the 27 products “specifically formulated to provide a sealant or adhesive that enables the best possible finish, every time.”
With its new premium packaging, each product’s intended application has been accentuated to make it even easier to quickly identify on shelf the ideal solution for the required job. As part of the rebranding, the Mate range incorporates a bright and varied colour palette while also marking the return of the Mate range shield. In addition, the packaging now provides each product’s attributes clearly at the base of each product cartridge.
Furthermore, two new products have also been introduced to the Trade Mate range – Nail Power and Glazing Putty. An instant grab gap filling adhesive, Trade Mate Nail Power is said to irradicate the need for nails and screws and is suitable for bonding most porous and non-porous surfaces. Trade Mate Glazing Putty, meanwhile, is described as a premium solvent free acrylic that has been developed for glazing timber and metal frames to provide excellent adhesion and temperature resistance.
Andy Cummins, Senior Product Manager, said: “At Geocel, we want to make product selection easy for our end-users. The refreshed new Mate range packaging brings a clear and powerful design to the sealant and adhesive category. By accentuating each high-quality product’s intended application, tradespeople can easily find sealants and adhesives specifically formulated for specific applications – to ensure they always get the very best results.”
The re-launch of the Mate range will be supported with new POS and an extensive trade PR and advertising campaign, plus regional radio advertising.
For more information on Geocel’s extensive Mate product range, please visit: www.geocel.co.uk/news-blog/the-new-evolution-of-geocels-trade-mate-and-joiners-range/.
