PHPI Counter Attack — November

PHPI Counter Attack — November

Professional Heating & Plumbing Installer is available from merchant trade counters and commands a circulation of over 60,000 plumbers and heating engineers. As we delve into the November issue to look at some of the articles, latest new products and advertising campaigns from active suppliers, take advantage of PBM’s unique insight into the buying habits of your key customers to make more trade counter sales.

Google Nest

Connected home devices

A fascinating article from Google Nest outlines the huge growth in the ‘connected homes’ market, outlining the opportunities for installers to satisfy a demand that PwC research says has doubled in just a couple of years. With Eureka Research adding that 59% of UK homeowners say they would prefer a professional to install their connected devices, it seems that merchants would be wise to support their trade customers looking to capitalise.

As for Google Nest, the article goes on to list some of the company’s ‘helpful home devices’ such as the Nest Learning Thermostat (pictured), Nest Protect smart smoke and CO alarm, the indoor and outdoor Nest Cam IQ security camera and the Nest Hub.


System maintenance

Adey’s Global Technical Director, Dr Neil Watson, explains how changes to the British Standard for the preparation, commissioning and maintenance of domestic heating and cooling water systems (BS 7593) will help drive the need for installers to take a holistic approach to protecting system health.

The legislation is said to “recognise a necessary shift towards treating systems as a whole, rather than solely focusing on the boiler” and, having come into effect as a Code of Practice on 31 May, BS 7593:2019 now requires the fitting of a permanent in-line filter, in addition to a chemical clean and fresh water flush before inhibitor is added.


Oil fired boilers and more

The Belfast-based company celebrates its 50th anniversary in 2020 and PHPI travelled across the Irish Sea to find out more about the company’s latest developments and investment. With a developing installer loyalty scheme in addition to increased tech support from its Telford base on the mainland, the company is also gearing up for its golden anniversary with a completely new-look range of products with the Warmflow Agentis line-up.

An updated renewables range, under the brand of Zeno, additionally demonstrates a commitment to the once-again growing heat pump sector and the portfolio features a mixture of air and ground source heat pumps, as well as biomass wood pellet boilers.


Hidden Corner profile

Fibo’s ‘hidden’ corner profile is designed for use with its kitchen and bathroom wall panel system to offer a complete tile effect.

While the original plastic or aluminium corner profiles overlap the wall panels, the new option can be installed behind them. Once sealant is applied, the internal profile will be completely hidden from view, so the join looks the same as if the wall had been traditionally tiled and grouted. Said to be totally waterproof, the new profile can be used with all of Fibo’s wall panels.


Work Trousers Range

The latest range of work trousers from Scruffs now offers a broader range of price points. In addition, the introduction of stretch fabric technology means the company can offer slim and regular trouser fit options, combining to provide all day comfort.

The abrasion resistant trousers are made from 2-way or 4-way high-quality stretch fabric, which reportedly allows for freedom of movement and flexibility. The range also features Cordura reinforcement knee protection which is intended to provide durable, anti-abrasion protection in high wear areas such as the knees.


Work Platform

Suitable for a variety of jobs around the worksite, Werner’s lightweight 79025 Aluminium Professional Work Platform features a load capacity of 150kg plus several new features designed for comfort and ease of use.

The easy-grab handle allows professionals to transport the 79025 in one, while new slim fold dual locking legs mean the work platform closes to a compact depth of 8cm. This allows professionals to fold the work platform completely flat for easy transportation and storage, while the locking system ensures the legs are secured in place.

Campaign News


Speedfit, SharkBite, Reliance Valves

Part of an ongoing campaign to unite its brand portfolio following the acquisition of John Guest in 2018, you’ll have seen this brilliantly-conceived ad in the last issue of PBM which is designed to highlight how the company’s family of brands “go all the way from the boiler to the point of use”.

The advert neatly illustrates how its JG Speedfit, Reliance Valves and SharkBite brands work together to offer a complete range of pipes, fittings and valves, ensuring that installers can benefit from a complete “behind the wall plumbing solution from a single trusted manufacturer.”



AQ collection

A rather elegant advert from Aqualisa presents some of the highlights from the company’s AQ Collection, which offers a range of styles, easy fit features and a five year valve guarantee.

Aqualisa is currently out on tour with the range, supporting merchants up and down the country to promote the collection with a series of competitions and incentives for installers. Find out more at



Cashback promotion

Baxi says that it asked UK installers what they wanted in a boiler — and then built it into the ‘compact but powerful’ Baxi 600. The company then reinforced its range with the Baxi 800, which comes with a 10 year warranty and a filter in the box, and is now pledging to take things a step further still by offering £300 cashback for every three Baxi 600/800 models installed and registered online by 2 December.


EHC — the Electric Heating Company

Fusion Astro

Said to be particularly suitable for smaller properties, the Fusion Astro electric combi boiler offers rapid heat up times, low running noise and can be installed on any internal wall within a property. Available in 12 and 14.4kW outputs (18 and 24kW versions are available for properties with larger heat requirements where 3 Phase Electricity is available), a two year warranty is provided.

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