The K Kitchens Collection, exclusive to PJH, has had a brand overhaul and re-launched in March, with a host of enhancements and range changes centred around both the stockist and the consumer, focusing on quality and price.
As a mid-market brand, the company believes the Collection continues to offer exceptional quality at mass-market prices, and PJH has further enhanced this by upgrading cabinets and doors. This message has been boosted with a new strapline, “Your Kitchen, Your Budget”, supported with many pricing options following the ‘Good, Better, Best’ formula and easy to understand illustrations of whole kitchen price brackets, at values such as £1,500, £2,000, £2,500 and so on.
With a new brochure layout showing typical Galley, U and L-shaped kitchen layouts, it’s now very easy for stockists and consumers alike to identify those kitchens that satisfy personal budgets, styles and interior layouts.
Charlotte Mooney, K Kitchens Product Manager, said: “Our message, ‘Quality at a great price’ runs throughout our new and improved K Kitchens range. We researched the market, comparing like-for-like kitchen furniture brands, and know that the K cabinet has a superior quality of build, based on 7 Key Quality Measures, than competitors’ similar priced collections. For example, our 18mm carcase comes with a very generous specification, with features such as secure lock shelf systems, 18mm solid back on base units, durable ABS cabinet edging (0.8mm) and spacious wall units with a 330mm depth.”
K Kitchens has ensured that all components that make up its kitchens are manufactured to the highest standards, from hinges to handles and worktops to lighting. Cabinets and drawers offer luxurious soft close mechanisms as standard, and drawer boxes – which are sourced from specialists, Hettich – can take up to 30kg of weight, or 50kg for the larger drawers.
The enhanced portfolio now includes an increased variety of door styles, with new ‘families’ of kitchens, offering wider choices to suit many budgets and decors. From contemporary to classic, the K Kitchens range includes many door styles and finishes, including high gloss integrated handle profiles and solid timber five-piece shaker styles.
To support stockist partnerships, there is a vast array of new marketing collateral including an aspirational 60-page consumer brochure, new consumer website (www.K-kitchens.uk), point-of-sale material, new photography, showroom video and promotions. For complete peace of mind, all K kitchens are backed with a 10-year quality guarantee on cabinets and doors. And the new range is available to order now on PJH’s intuitive online ordering system, the Partners Portal website (www.partners.pjh.uk).
