Brand Specialists Team launched by Stelrad to assist trade customers

Brand Specialists Team launched by Stelrad to assist trade customers

Stelrad has launched a new Brand Specialists Team, tasked with meeting merchant branch staff and installers at  local merchant branches to introduce new products and new concepts to the people who are at the sharp end of the business.

Initially nine-strong, the team will also be able to show installers the ‘tools of the trade’ that Stelrad makes available – including access to the popular STARS radiator sizing and heat loss calculator software that is free to download from the company’s website.

The Brand Specialists will travel their territories in distinctive Stelrad-branded minis and have equally distinctive Stelrad workwear uniforms that will make them stand out from the crowd.

“We are very successful at selling our products to the larger contractors across the UK but there are still smaller companies and one man band heating businesses that are unsure whether they can afford the quality branded options in the marketplace,” said Stelrad Marketing Manager Chris Harvey. “The role of the new team will be to show these installers working for smaller firms that Stelrad products are just as accessible to them as to the larger companies.

“They can have equal access to branded products and Stelrad quality – and their customers can benefit from all the advantages that come with working with Stelrad and the purchasing of quality branded products at affordable prices. Importantly, they can receive the same support and back up that larger companies get when selecting and installing Stelrad products.”

For more information on Stelrad radiator range visit

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