Having been serving the building trade for more than 170 years, as part of its current programme of improvements, Elliotts has launched ‘phase one of a new digital strategy’ with a new website focused on helping people build.
The website centres on sharing years of knowledge and includes a section called ‘What we know’, which offers knowledge on the latest products and building techniques to Elliotts’ customers.
Managing Director Tom Elliott said: “Customers told us they value our advice above all else, so we decided to put it front and centre of the website.”
Designed and built by integrated marketing communications agency Carswell Gould, the new website is accessible on the move from tablets and mobile phones, essential for builders and buyers. Phase two of the website will introduce on-site ordering, ensuring purchases can be made on the job, and plans include an improved internal communications system, intranet, all of which is part of the new digitally focussed approach.
With more branches than ever before, the new store finder and interactive map will help customers locate their nearest store. A newly improved portal will also allow customers to access their account and check their order and spend, whilst the website addionally has a dedicated special offers area to promote the latest available deals.
Tom continued: “Elliotts has been serving the trade and public of the South Coast for over 170 years and we’ve always kept ahead of what our customers need. We stock the widest range of up-to-date products and will go out of our way to source the materials our customers require so we wanted our website to reflect that level of customer service and expertise.
“The website functions for both the customer who knows exactly what they need and the one who is searching for help. They could always come to us in store for advice, and now with the new ‘What we know’ section, they can come to Elliotts online as well. We will also be announcing a number of initiatives that will help the building trade prosper in 2016 so watch this space.”
Ed Gould, MD of Carswell Gould, added: “I don’t think there are many businesses in Elliotts sector that are using agile development and leading edge technology to ensure their website is as customer focused as possible. This website makes the whole process of finding what you need and finding out about the latest products a lot simpler.”
To see Elliotts’ digital strategy in action, visit www.elliotts.uk