Sime Ltd has completely redeveloped and relaunched its website. Live from the beginning of May 2017, the redesigned website delivers an easy to navigate user experience with clearly defined areas for homeowners and installers, in addition to a section dedicated to commercial products.
The face lift forms part of a strategic rebrand for the UK division of Sime with the aim of increasing awareness of Sime boilers within the UK market. Sime has also recently rolled out new look domestic marketing literature including brochures, price lists and posters which are currently being distributed to merchants across the country.
The new website allows users to go straight to the product information they need by using the ‘find a boiler’ search feature on the homepage. The homepage also features a rolling twitter feed to keep users up-to-date on Sime’s latest social media activity. In the new look downloads section, users can download manuals for the entire product range as well as the new 2017 domestic brochure.
The information centre of the website houses all the latest news, case studies and media coverage along with the new Sime blog. There is also a simple product registration form, advice on choosing the right boiler, detailed warranty information and a dedicated after sales support section and customer feedback zone.
During the second quarter, the company will also be launching the Installer Zone, a members’ only microsite for registered Gas Safe engineers. This exclusive area for Sime installers will provide useful information on its products in one handy place. The Installer Zone will also feature training information, dates of forthcoming Sime merchant and training events, along with a host of other exciting features.
Commenting on the new website, General Manager Massimo Bizzotto said; “We are very pleased with how the new website looks, we feel it truly embodies who we are as a brand. Sime has been manufacturing advanced heating and hot water solutions for over 40 years and we have a proven global reputation for quality, reliability, performance and efficiency and this is what we wanted to demonstrate with the new site.
“Our marketing strategy for 2017 is focused on increasing awareness of Sime boilers in the UK. Our new website and new look marketing literature are being rolled out in conjunction with increased media activity and a series of regular merchant events and training days featuring our new demonstration vans.”
Visit the website at: www.sime.co.uk
