Work on a new showroom at Abode‘s headquarters in south Yorkshire is now complete, with the space now ready to welcome the manufacturer’s network of retail and merchant stockists.
The showroom has been designed to showcase the latest products and technologies available from Abode with the aim of providing a suitable space for retailers to access training and to understand the thinking behind new product developments. The showroom will also be accessible to Abode employees, for training and marketing purposes.
With working displays, customers are able to not only see the products in real life rather than online or in a brochure, but also to see them in action. Giving a greater understanding of how the various models work and their USPs, this aids stockists in selling the products in their own showrooms.
Marketing Manager Leanne Adamson said: “As well as being important as an area to showcase our latest products or a specific customer offer, the showroom has been developed to support a number of key objectives. Importantly, the space will help us to deliver a consistent training package, including dedicated training days in the future, for our customers and staff, enabling us to impart key messages. Key stakeholders will be able to see operational products and varied displays to help them really understand the important elements of the Abode offer.
“With a good array of kitchen sinks, taps and Pronteau product on display we are confident this new resource will be a key tool for our customers and staff moving forward. From a marketing perspective the showroom is a great resource for us to produce high quality video and photography assets, which ultimately our customers can benefit from too.”
