The Bathroom Manufacturers Association has responded to the Environment Agency’s news, which announced that England is facing a serious water supply shortage by 2050 unless action is taken.
CEO of the BMA, Yvonne Orgill, explained: “This is a clear reminder of the real danger of a severe drought if we do not change our habits.
“Over 60% of water used in the domestic environment is associated with the bathroom and although toilet flush has significantly reduced over the last 50 years from 13 litres and more, to less than 4/2.6 litres dual flush due to innovation and technology. Consumers must be encouraged to change their behaviour and replace old water guzzling product with the latest more efficient products.
“Whilst all households pay for their water, it is seen as a cheap commodity. If we had to pay the same rate per litre for water as we do for fuel, the average person would be paying £168 per day for their water.
“This is something that the industry does take very seriously but we are only part of the solution, which is why water conservation and the Water Label is one of the BMA’s most important campaigns.
“The Water Label Scheme provides consumers with easy access to a database of bathroom products that meet the required high water and energy saving industry standards. The Scheme provides a credible, recognisable label and the informative website educates the consumer about the benefits of The Water Label, providing them with greater knowledge.
“For example, you can now buy a shower that delivers the performance and feel of a 25 litre shower using much less, around 13 litres per minute. Greater awareness of the label will help consumers identify these products and make informed choices.
“Manufacturers, interior designers, merchants, retailers and installers are pivotal in ensuring consumers have the correct information, we all have a moral obligation to play our part. As the independent voice of the bathroom industry, we at BMA are working to help both consumers and installers become more aware of water issues and the water saving products currently available on the market.
“We cannot live without water, it’s important that we all play a part in conserving our water supply and use it wisely. We invite everyone to join the cause and start making a difference.”
To find out more about the Water Label visit www.europeanwaterlabel.eu.
