Bradstone has enjoyed success due to the Frank Key Group’s ‘Patioworld’ at Brookfields Garden Centre, Nottingham which launched earlier this autumn.
The new landscaping display, which features a full suite of Bradstone’s paving range, alongside extensive stock and building products, was unveiled at a VIP trade launch on the evening of 13 September 2018.
Those landscapers who attended the event were able to explore the full breadth of Bradstone’s portfolio of domestic hard landscaping products, including porcelain, ethically-sourced natural stone, complementary garden products such as edging and walling, and driveway block paving.
Guests were also able to enjoy a host of special offers and landscaping giveaways on the night, as well as live demonstrations by product experts.
Katharine Topham, Group Marketing Manager at the Frank Key Group, commented: “The evening was deemed a real success and a great showcase of the partnership between Frank Key Group and Bradstone.
“At Frank Key’s, we recognise how important it is to help guide both landscapers and homeowners alike on their journey to making the right paving choice for their project or outdoor space. We believe that, by investing in an immersive and visually striking display space, we will make this journey even easier for our customers.”
Jen Monaghan, Marketing Manager at Bradstone, added: “Consumers can find it difficult to make a purchasing decision based on one paving sample or an image from a brochure, so to have this space to bring our products to life is a valuable asset.
“Given the early success of Patioworld, we are keen to explore what other creative visual merchandising can be developed to help our landscaping partners explore the Bradstone range.”
Patioworld will be open seven days a week, all year round, with the aim of offering both landscapers and customers quick and easy access to purchase product.
