British Gypsum is making final preparations for the unveiling of Lifestyle Wall, a brand new drylining system featuring Gyproc Habito plasterboard at its core, which is set to be the company’s biggest ever product launch.
Lifestyle Wall, which will be available from 1st September, has been developed to improve design and installation flexibility within the home. The solution allows items such as TVs, shelves and decorative items to be installed using just screws, without the need for specialist fixings. It also offers high impact resistance, making it well-suited to the demands of busy households.
To bring the system to market, British Gypsum has developed a comprehensive marketing campaign, which will see the brand make its TV debut, with adverts appearing on digital channels Eden, Home and Dave. The launch will also be supported by advertising and editorial across a range of print and digital media.
To get a sneak peek of the making of the Lifestyle Wall advert, click to visit the British Gypsum blog
